"Our Mission is to Spark the Conversation and Create an Opportunity to Open Your Mind Even Further"

Beautiful People

The world is filled with beautiful people of all kinds.  We embrace that concept at Tru Avenue Clothing Co.  The fiber of our design concepts lie in the value that different people bring different but equal beauty and flavor to the world we live in.  

Tru Avenue Clothing Co.™ is a casual apparel and lifestyle company.  We design with the translation of street fashion in mind fused with international, casual, and luxe styles to generate comfortable, sexy, appealing clothes you want to wear.  

Our diversity and yours allows us to appreciate colors, textures, and textiles that let you live life like you do.  We believe that all experiences are valid and that their is strength in living honest, living hard, and living TRU to who you are. #LiveTru


Style & Quality

Our styles are a reflection of who we are.  Street, Urban, Casual, American, International, Luxe, and more.  You name it we feel it in our brand and hope you do too!  Our team bares influences from the many cultures and areas that make up our great nation so there is something for everyone.  

We believe in quality and thus our line will have something for that night out at the concert, to a stroll on the beach.  All of which will hold up to the beating of your washing machine and some with a little more attention required. 


If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward.